The new adventures of old media
Ever stare in wonder when you see a strong platform or solid business that fails to read the signs on the wall? Rather than recognize and adapt, they at best pay lip service to the issue and simply shoehorn in yesterday’s business models into today’s evolving marketplace. These thoughts and others always cross my mind when I think of the newspaper industry.
The Work We Do
Call it what you want – content delivery, video aggregation, audience segmentation, brand networks, blah, blah, blah. Tons of people have given it a go, but ask any of them about what they do and if it’s working, and only a handful are able to give you a clearly defined answer.