Love them or hate them, use them or don’t, applications have taken the mobile industry by storm and demonstrate that mobile communication is more than just telephony and email. Apps are a critical part of a vast eco-system that bring us together and connect us with information, products and services in ways that are engaging, informative and entertaining.

Let’s face it, the term “video snacking” describes the quick and consistent consumption of video, and how millions of people have historically chosen to view content online.