Over the past four months or so, two companies have literally become household names in the broadcast television industry. While most companies achieve this level of notoriety through the development of a disruptive technology or new consumer craze, both ivi and FilmOn have achieved it through an obvious disregard of US copyright, re-transmission consent and a host of other laws or rulings designed to protect both content owners and consumers.

I applaud content owners who have the courage to stand up and say the rules matter and we’re going to enforce them. It’s time the media and more of the Internet public did the same.