Ever stare in wonder when you see a strong platform or solid business that fails to read the signs on the wall? Rather than recognize and adapt, they at best pay lip service to the issue and simply shoehorn in yesterday’s business models into today’s evolving marketplace. These thoughts and others always cross my mind when I think of the newspaper industry.

Advertisers should continue to experiment with new approaches to deliver targeted messages to more specific audiences. Understand where your target audience is going to find video content. If approached correctly, the right messaging at the right time could increase both your brand affinity and the ROI of your ad buy.

While I’m a fan of Ayn Rand’s objectivist philosophy, borrowing the title of one of her books as the theme for this blog is in many ways an anathema to modern day political correctness. And yet, when it comes to media consumption, specifically online video, we’re all guilty of a bit of selfishness. We want media delivered on our terms, to our devices and at times that are convenient for us.