Your personal brand can be defined through 3 key elements – your niche (your professional focus or passion), your voice (how you communicate and express yourself) and your story (what made you the person you are) - each of which has its own set of three defining attributes. Defining your brand takes both a dispassionate self-assessment and trust in those who know you well in order to dig under the surface to identify and assimilate your defining attributes into a cohesive personal brand.

Today, as always, agencies are in a state of transformation – moving from simply the art of ad creative and tech driven branding efforts and optimization to one of messaging, engagement and storytelling.

Like a boomerang, brands and the meteoric rise of their proliferation on various social networks to increase reach and engagement – is the appropriate one given the reach social networks have to offer. However, now that they’ve thrown themselves into the social cloud, will it come back to them as they intend?