As carriers look to replace declining voice and data revenues, the concept of mobile bloatware is once again making an appearance. At a time when switching costs are virtually non-existent, can carriers and brands afford to irritate their customers?

Today, as always, agencies are in a state of transformation – moving from simply the art of ad creative and tech driven branding efforts and optimization to one of messaging, engagement and storytelling.

I recently discovered a company down in the Bay Area called Zoove (www.zoove.com). Well, saying I discovered them is a stretch as they’ve been around for a number of years quietly building a compelling direct response mobile marketing service.